Unlocking a founder’s vision to introduce and grow a new vertical
As one of the most anticipated hotel openings in the country, we marked the worldwide expansion of Virgin Hotels and company milestone through a comprehensive, multi-tiered production approach. Both the Chicago and San Francisco openings showcased unique spaces throughout the property with moments of discovery including live performances, art exhibitions and a photobooth space with founder Richard Branson. Elements of the Virgin brand were embedded throughout the events, offering the same excitement, friendly service and innovation the Virgin Group has pioneered for over 40 years. As part of the recent Virgin.com re-launch, we produced a two-minute long, hand-illustrated animated film showcasing the history of Virgin Group and the personal ethos of Sir Richard Branson.