Targeting an audience psychographic to strengthen brand connection

With cutting edge designs, functionality at its forefront and sustainability at its core, luxury luggage brand RIMOWA has been delivering premium travel products for 120 years while partnering with some of the most well-known brands in fashion including Fendi, Off-White, Supreme, Moncler and Dior. To celebrate NBA All Star weekend dFm produced an intimate dinner at Le Colonial in Chicago for friends of the brand that were both local to Chicago or visiting for the sporting festivities. Attendees included a mix of brand-aligned industry leaders, visionaries, entrepreneurs and artists including: Kristen Crawley, Dr Woo, Josh Luber, Azeeza Khan, Martin Lotti, Angelo Baque and Melody Ehsani.



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