Transforming a category and tapping into new markets
As the PR agency of record for this groundbreaking female founded cocktail company we provide services spanning brand awareness and communications, impactful partnership development, events and activations, programming, brand ambassadors and strategic thought leadership. Founded in 2013, by tea sommelier Jennie Ripps and Maria Littlefield, Owl's Brew was founded on the pillars of health, wellness and complete product transparency. Since the launch of their startup Owl's Brew has experienced a 680% growth rate and the Specialty Food Association selected Ripps as one of the “15 under 35” and Littlefield as 2016 Forbes a “30 under 30”. From influencer seeding to press placement and compelling storytelling, our focus is to connect the brand with new partners and ways of working and reimagining the system to build meaningful relationships between people and their product.