Reinventing a category to form a global movement
California-based, plant-based meat company, Impossible Foods has become the industry-leading food-tech startup since its founding in 2011. Throughout our long standing partnership and engagement with Impossible Foods we have helped create brand advocates and facilitated conversations around conscious consumption, worked on strategic partnerships, pop-up activations and PR support. For SXSW 2017 we concepted an Impossible Foods truck that served over 3,000 Impossible Burgers. The truck was thoughtfully designed, allowing for quick installs at various stops and easy transport for future uses beyond Austin, TX. As part of the strategy, we procured partnerships with Fader Fort, Viceland, Hypebeast x ASAP Rocky and Create & Cultivate.