CASH APP X HBA
CASH APP FOR HOOD BY AIR
A pioneering luxury streetwear brand partners with a financial service platform
After a three year hiatus Iconic streetwear label Hood By Air relaunched in July 2020 and partnered with mobile payment service Cash App on a limited edition Cash Card to mark the occasion. Designed by Oliver and featuring a metallic grid of EMB-style payment chips, the free, customizable debit card connected to customers’ Cash App balance and could be used anywhere Visa is accepted, both online and in stores. To order the card, customers had to download the Cash App, tap the Cash Card tab on their Cash App home screen and press Get Cash Card. Cards arrived within 10 business days with all proceeds donated to support BIPOC, LGBTQIA+, police reform, and community arts charities.