CASH APP X COACHELLA
Launching a new product through omni-channel touchpoints
Our longstanding relationship with Square began in 2016 and a partnership with Kanye West for the Life of Pablo concert tour. We have continued to work closely with Square’s Cash App on a variety of branded events, including one of the most talked about, invite-only parties of Coachella at a private estate where we fabricated a 360° illuminated dome to hosts DJ performances from Hank Korsan, Taco, Fai Khadra and a surprise performance by Quavo. Through a strategic mix of influencer relations, experiential activations, social media marketing, and dynamic content creation, we have helped Cash App see an increase in awareness and earned media, convert users to brand advocates, and achieve the cultural relevance needed to sustain growth in its category.