Beautifully immersive moments that drive social awareness

Launched in 1999 in collaboration with iconic makeup artists Pat McGrath and Linda Cantello, Armani Beauty has achieved cult status thanks to its commitment to cutting-edge technology and high quality ingredients. Lip Maestro was born backstage at one of Armani’s fashion shows and has become one of the top best-selling lipsticks of all time.  To celebrate the release of Armani Beauty’s Lip Maestro Matte Nature Collection, inspired by earth’s natural elements, we transformed the 1 Hotel in Manhattan into an enchanting oasis with customized foliage, exquisite mirror moments and personalized application tips and color suggestions from a team of Armani Beauty experts. 




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