Glow Recipe, a leading Korean skin care company, wanted to celebrate their favorite ingredient, watermelon. We understood their philosophy and love for natural ingredients and incorporated this ideology into an immersive pink experience for beauty influencers and organic product hunters.
dFm hosted press, influencers, and consumers in separate sessions to an estate in Beverly Hills. Several photo backdrops were installed such as a wall of pink balloons, multiple product displays, and a bathtub full of pink “juice.” Guests shared their experience on social media and garnered a tremendous amount of organic social coverage. Founders of Glow Recipe delivered a demo on how to use the new watermelon-based product and provided insider skin-formation.