dFm partnered with Wander Beauty to produce their first pop-up in NYC. The pop-up was conceptualized to garner brand awareness through photo-worthy moments, displays and product demos throughout the space. dFm transformed an empty retail space; from wall coverings to flooring, to indoor and outdoor branding. Fabrications included an airplane seat photo-moment, fitting room vignettes, wall wraps, neons and more. The fully Instagrammable space is complete with plenty of room for masterclasses and events. The pop-up will stand for 3 months.
Wander Beauty Pop-Up