Virgin Hotels was officially launched in 2010 by Sir Richard Branson‘s Virgin Group, adding hospitality to their expansive roster. We launched the first property in Chicago and handle ongoing influencer engagement and strategic partnerships for the brand.
Past partnerships include a Kitsune pop-up, Millie Brown art installation, Garrett Leight pop-up shop, WeDidIt hotel takeover, Lollapalooza with NYLON Magazine. Additionally, we’ve booked performances by Future Islands, HAIM, Vic Mensa + much more.
Our influencer engagement efforts for the property range from musical talent to entrepreneurs. As part of our initial campaign to push users to Virgin’s social media platforms, we caused a 139% follower gain for @VirginHotelChi and 102% follower gain for @VirginHotels in just 4 days.