Urban Decay

Ultimate troublemaker Nicole Richie welcomed guests to the ‘House of Trouble’ to celebrate the launch of Urban Decay’s newest mascara.

Playful activations including a ball pit, a paint-filled balloon dart wall, a pyramid of TVs, and an In-N-Out Burger food truck brought out everyone’s inner troublemaker.

Tattoo artist Amalia Mahoney was on site providing very lasting party favors for daring guests.