We created #CultureCollective, an interactive experience designed to introduce Twitter’s “Moments” feature to the digital class. This scalable concept integrates the social feature in real life through immersive spaces, fostering an authentic relationship between Twitter and their target demographic that paved the way for Twitter‘s future collaborations.

We invited our guests to experience living, active, artist-curated spaces symbolizing Twitter’s “Moments”.

Staying true to Twitter’s ethos, we cultivated a feeling of discovery by featuring a gallery by Internet artist Yung Jake, a DJ set by producer-du-jour Metro Boomin, a Periscope-powered livestream with MTV, and various immersive installations.

To raise awareness about the event, we secured a guest list of top press/media, industry leaders, and influencers resulting in a total reach of over 37 million.