SXSW 2017
A$AP Mob Cozy Party x Hypebeast

We brought A$AP Rocky‘s universe to life during SXSW. In collaboration with his agency, AWGE, we created an experience to accompany the reveal of songs and visuals from Rocky‘s new album ‘Cozy Tapes.’

Guests arrived at the river side mansion via boats. A bouncy castle, arcade games, cotton candy, bean bag chairs, and terry cloth robes made for a cozy evening with Rocky and the rest of the A$AP Mob.

Hypebeast was the exclusive media partner for the event. We also brought on DIRTY LEMON and East Dane as sponsors.