SXSW 2017
A$AP Mob Cozy Party x Hypebeast

We brought A$AP Rocky‘s universe to life during SXSW. In collaboration with his agency, AWGE, we created an experience to accompany the reveal of songs and visuals from Rocky‘s new album ‘Cozy Tapes.’

https://vimeo.com/214939716/4ebceb94c3

Guests arrived at the river side mansion via boats. A bouncy castle, arcade games, cotton candy, bean bag chairs, and terry cloth robes made for a cozy evening with Rocky and the rest of the A$AP Mob.

Hypebeast was the exclusive media partner for the event. We also brought on DIRTY LEMON and East Dane as sponsors.