To increase app downloads for Square Cash we created a 2-day art, music and food event during SXSW 2016 focused around the idea of empowering creative entrepreneurs. On both days, guests were able to purchase artworks directly from the artists through Square Cash by using the unique $Cashtags found on each artist plaque to send payments.
Day 1, ROSES (March 15th) celebrated the classic, timeless, organic, and soft (with edges). Artists Arvida Bystrom, Grace Miceli, Mariano Peccinetti, Michelle Jane Lee, Tommii Lim, and Tyler Mitchell were featured, and guests had the opportunity to purchase the pieces using Square Cash. Beau, Miya Folick, Sports, and Lewis Del Mar provided the soundscape for the event. Lifestyle brand ’47 was onsite with a pop-up, and Tres Papalote Mezcal provided smoky mezcal libations.
Day 2, KEYS (March 16th) embraced the digital, unexpected and creative pioneers. Los Angeles based chefs Ari Taymor of Alma Restaurant and Jessica Koslow of Sqirl joined culinary talents for an invite-only brunch, presented by B&O Play (part of parent company Bang & Olufsen) and hosted by food artist Chloe Wise. After the brunch, guests enjoyed performances by Tesha, Pell, Jahkoy, DJDS, and a special performance by D.R.A.M. Artists featured were Andy Busc, Brittney Scott, Kidmograph, Pizzaslime, Signe Pierce, and Tyler Spangler.