ROW invited the Los Angeles community to a 2-day reimagined block party experience that highlighted the various tenants and offerings available at ROW. Each day was filled with inclusive programming for all.
Each of ROW’s tenants invited customers into their stores with activations including a ball pit at BANKS JOURNAL and a silent disco yoga class at Bender Yoga.
Food Trucks from Smorgasburg, a beer garden, a live mural by Leta Sobierajski, and an outdoor film screening with Eat|See|Hear made for the ultimate block party.
Throughout both days, dFm planned performances on Market Row by DJs like Them Jeans and Dana Boulos and musicians like Duckwrth, Telana, and A.Chal.