Denim Launch

We launched PacSun Denim with a series of non-traditional initiatives, creating content and product engagement for top-tier press and influencers.

We enlisted social media stars Pizzaslime to snap 35mm BTS photos during Harper Smith’s memorable LA shoot featuring Lottie Moss and Luka Sabbat. What resulted was a crop of raw, eye catching photographs to accentuate the official campaign images.

“Lottie Moss And Luka Sabbat’s Campaign For PacSun Has Us California Dreaming” – Nylon

“PacSun’s New Campaign Uses Luka Sabbat to Attract Every Cool Teen™ in Existence” – Complex

We earned press hits from Hypebeast, Who What Wear, Women’s Wear Daily, Complex, Dazed, Nylon, Teen Vogue, and more.

To increase reach, we selected and secured a roster of on-brand trend leaders to set the tone for the #PacSunDenim campaign on social media. They were gifted their favorite styles in PacSun branded boxes.