Nike, the iconic global footwear retailer, needed to grow excitement for the new Nike Lunarcharge shoe and DTLA Kicks Lounge opening. With only 5 days to produce the activation, we created an art (Aaron Kai) and music (DJ Drewbyrd) moment targeting young cultural leaders.
The LunarCharge shoes were highlighted throughout the venue on bright green pedestals.
To support the ‘City Charged’ ethos of the shoe, we worked with LA based artist, Aaron Kai to present his essentials for taking on his city.
Aaron also painted a Lunarcharge themed mural for the space.