After their acquisition by a new parent company, the Nasty Gal brand needed to create a memorable moment to reaffirm their presence. We aligned Nasty Gal with Governor’s Ball to host the pre-party to the New York festival.
At a penthouse venue with sweeping views of Manhattan and decor nodding back to Andy Warhol’s Factory, Tinashe and Kitty Cash performed for a stylish crowd. Interactive installations like disco ball-filled shopping carts made for photo ops that appeared all over the social feeds of attendees.
As part of our PR efforts, we handled the guest list and gifted Nasty Gal clothing to select influencers in anticipation of the event. Guests to the pre-party included Justine Skye, Slick Woods, and TK Wonder.