After their acquisition by a new parent company, the Nasty Gal brand needed to create a memorable moment to reaffirm their presence. We aligned Nasty Gal with Governor’s Ball to host the pre-party to the New York festival.
Gov Ball Pre-Party
As part of our PR efforts, we handled the guest list and gifted Nasty Gal clothing to select influencers in anticipation of the event. Guests to the pre-party included Justine Skye, Slick Woods, and TK Wonder.