Hosting guests and influencers from over 25 countries, the Maybelline House brought the Maybelline brand to life during NYFW. dFm handled all variables of the execution, from creative to production, concept to completion.
The four day event included a built out raw retail space on the Lower East Side, a fully equipped video content studio for influencers to make original content. Guests also had the chance to attend masterclasses and meet & greets with Adriana Lima, Josephine Skriver, Shayla Mitchell, and Emily DiDonato, among others. We capped off Maybelline House’s first NYFW run with an exclusive, celebrity-filled wrap party at Mr. Purple.