Maui Moisture Experience

dFm partnered with Maui Moisture to celebrate the launch of their #Quenchthecurl Campaign.


The line of products includes natural and plant-based ingredients, therefore dFm created beautiful, larger-than-life florals, and incorporated real product ingredients throughout the venue, capturing the essence of the line, and transforming the space into a gorgeous photo-worthy paradise.


The product launch was held at the Broken Shaker pool deck at the Freehand Hotel in DTLA. The event included a consumer portion and an influencer portion where guests enjoyed hors d’oeuvres & cocktails inspired by Maui Mositure’s ingredients, lush floral photo opportunities, and a branded gif photo booth.


Guests received custom consultations with product recommendations, and enjoyed a gift bag to take home at the end of the night.  Spanning 6 hours, the event garnered over 11 million impressions across all social channels.