Make Love Not Walls

For Spring 2017, Diesel‘s timely and politically charged campaign “Make Love Not Walls” hit the globe. In order to raise awareness for the brand and drive traffic to its stores, we activated the David LaChapelle campaign via a public stunt at the United States Courthouse and local in-store experiences.






We parked an oversized inflatable Diesel tank in a public space to engage New Yorkers. The campaign video was available for people to watch on nearby kiosks. This increased awareness for the campaign and allowed us to drive traffic to the SoHo flagship store.

Within the store, our partnership with artist ThankYou allowed fans to get their hands on a limited edition t-shirt. Additionally, guests interacted with and shared our campaign-inspired cement photo wall.