Kanye West x Square

Preeminent creative innovator, Kanye West, changed the game with his covetable merchandise. His Life of Pablo stores hit the globe with unique collections in 21 cities.

To streamline the payment process at the buzzy and crowded pop-ups, we joined the client with Square, who became their exclusive payment processing partner.

This alignment allowed for an innovative press opportunity for their in-house PR team. Fortune, Complex, and many other outlets picked up the story, highlighting the tech partnership, which led to over $1 million in transactions in New York City alone.