Impossible Foods challenged The dFm to serve 3,000 Impossible Burgers to a new demographic at SXSW. So, we created an Impossible Foods burger shack and took it to five different events throughout the week.
By leveraging our network, we were able to secure strategic partnerships with Create and Cultivate, Fader Fort, Viceland and Bud Light x The Roots.
Through these partnerships Impossible Foods was able to reach talent such as A$AP Rocky and Kristen Bell.
The burger shack was thoughtfully designed for quick installs at each stop as well as easy transport for future uses beyond Austin.