Impossible Foods challenged us to drive credibility for their core idea “when I eat a delicious burger I can change the world”. We generated buzz for the Impossible Burger through a food truck tour empowering new advocates in San Francisco and Oakland.
The Impossible Burger Truck stopped at 6 varied community locations from Nov 3 – Nov 7 2016 reaching a variety of cultural demographics and ages.
To stay flexible to the different spaces and floor plans at each of our stops, we designed modular seating blocks.
From Oakland First Fridays to Lincoln Square Park, we captured first bite reactions and created content for use on Impossible Food’s social channels.