Cover FX
Beauty Lab

Without any brick-and-mortar locations of their own, Cover FX was looking to produce a physical experience that encapsulated their brand. We created an immersive “lab” experience where top beauty influencers and select consumers learned about the heritage of the brand and its products.

At the vibrant two-day premium pop-up on Melrose Place, guests to the lab had the opportunity to interact with raw ingredients and mix their own foundation shades.

We curated a select group of beauty industry insiders to access the Cover FX Beauty Lab and created custom gift boxes filled with Cover FX’s most coveted products.