Cash App
Friends Keep Secrets Coachella Party
Partnerships Experiential Communications

At Coachella 2018, dFm partnered with Benny Blanco for another Friends Keep Secrets collaboration.

 

Square’s Cash App was the lead brand partner alongside Red Bull, Herschel and other supporting sponsors.

 

On the night, attendees included Kendall Jenner (Pizza Boys), Diplo, A$AP Rocky, Kourtney Kardashian, G-Eazy, Halsey, Brooklyn Beckham, Alexander Wang, SimiHaze, Luka Sabbat, Lil Dicky, Kaia Gerber, Rae Sremmurd and Cameron Dallas.

dFm handled all media relations onsite and post event for Cash App securing coverage from outlets such as Billboard, E!,Vice, Radar Online and OK! – generating up to 250,000,000 unique impressions.