dFm partnered with Cash App to produce a night to remember during Coachella Weekend One. The custom fabricated Cash App Dome served as the ultimate after-party, on the lawn of the stunning Bougainvillea Estate. A fully branded taco truck, lounge, and bar ensured all guests were immersed in the Cash App experience. Stunning, branded projection mapping displays on the inside and outside of the dome created a unique experience for guests, while they enjoyed performances by Quavo, Taco Bennett, Fai Khadra and Frank Korsan. A custom Cash App symbol glowed on the lake of the estate, serving as the perfect photo moment, while abandoned ATMs and branded Cash App money guns made for a playful Ray photo booth.
Through our strategic guest list and performers, the event garnered over 2,000,408,162 impressions and counting.