ASOS
ASOS Supports Talent

UK-based online retailer, ASOS, needed to authentically raise awareness within the US. Our solution was #ASOSSupportsTalent, a progressive influencer campaign and content strategy.

By actively supporting and promoting a diverse group of rising creatives, the campaign produces authentic engagement with the ASOS brand, genuinely enhances individual and creates greater reach for ASOS.

Each project allowed us to produce unique content and assets to power ASOS’ media spend.

 

As a subset of the ASOS Supports Talent program, we provide smaller scale resources and funding to emerging talent to help them execute their creative endeavors. Through this program, the ASOS brand is integrated into a variety of projects year-around. In the past, we’ve worked with talent to host a panel with image-maker Alexandra Gavillet, a weekly column with writer Julia Elise-Childs in Live FAST magazine and more. Each venture spreads awareness for the ASOS brand to new networks of creative movers and shakers.