dFm partnered with ASOS to celebrate their collaboration with the Life is Beautiful Festival. The launch event was held at No Name. The trendy venue was customized and branded with larger than life signage, plexi product displays, branded cups, a floral wall, and more.
The star studded crowd, including Sofia Richie, Scott Disick, Katherine McNamara, and Luke Baines, enjoyed live performances from Madison Beer, Kitty Cash, Michael Washington and Ty Westside to celebrate the launch. The reach for this colorful event is 245,445,581 and counting.