dFm liased with Alexander Wang on all creative and concepting of his NYFW 2019 party. dFm facilitated the world famous Rainbow Room in NYC, inclusive of all staffing, security, and AV production for the night. dFm also brought Cash App to be the headlining sponsor. Custom branded Chinese Hong Bars, with money inside each envelope that included a Cash App stamp, persuasively asking the consumers to download Cash App which Alex threw out to the crowd throughout the night. In addition to the hong baos, custom fortune cookies, and cocktail menus were all inclusive of seamlessly curated brand integration. dFm also worked with the Wang Team publicity team to manage the guest list, editors, and the servicing of the post press for the event. dFm also coordinated the alcohol sponsors for the night, giving the guests a full open bar all night.
Wang treated guests to an alpha female line up of performances by new artists Tommy Genesis, City Girls, and the legendary Trina, along with DJ sets by Amrit, Mazurbate and Asmara. In case you missed it, you can still find additional Lunar New Year activations and eternal happiness at 103 Grand Street (Alexander Wang New York Flagship).