The Aldo Group was founded in Montreal in 1972 and has expanded to a worldwide chain of footwear and accessories stores. To launch Aldo’s Fall 2016 Campaign, we created an influencer program around #AldoMovesMe.

Our approach was to prompt influencers from the fields of fashion, art, and music to reflect upon how they use Aldo in their life.

We worked with a highly curated pool of individuals to match promotional content with their own unique style as well as provide creative direction for the content.