USA Store Opening

AAPE by A Bathing Ape established its very first outpost in the USA on Los Angeles’ famed Fairfax Ave.

Celebrities like Lil Yachty, Teyana Taylor, and 6LACK stopped by to check out the space, grab a drink, and celebrate with AAPE and DJ Tay James.


dFm created hype around the arrival of AAPE through an OOH campaign which included billboard ads and guerilla marketing.

Besides the out of home efforts, dFm concepted a limited-edition capsule collection to celebrate Los Angeles with a unique camo colorway.

When it came time to open the store, dFm handled the event production and all PR efforts.

dFm secured coverage on Celebuzz, Highsnobiety, Hypebeast, Revolt, The Hollywood ReporterWWD and more.