We developed a nationwide three-month summer retail series to generate in-store/online traffic.
The series supported the new brand story with an emphasis on nostalgia of the early 2000s. The ten-part series was split into events either focused on reflection, “Flashback Fridays” or future momentum, “Maker Mondays.”
We onboarded local influencers to help curate moments that catered to their respective markets. The vibrant event series ranged from a workshop with Emily Oberg of Complex to a photography gallery with the ladies of Verluxe and Glamour Girl.
On the custom American Apparel events microsite, attendees could RSVP and learn more about this creative series and its hosts.
Content on the site also included interviews with the artists, links to their favorite American Apparel looks, and more.